Occasionally, feature articles tell the vision, purpose, values story better than I can. Here's a perfect example from the AP in the Dallas Morning News July 27, 2008. I love the story, so read it here:
http://www.dallasnews.com/sharedcontent/dws/news/texassouthwest/stories/DN-nocona_27tex.ART.State.Edition1.4db53b4.html
My favorite quote is by Ben Storey, the owner of Nokona, is at the end of the article. This guy gets it.
