Guidelines to finding the leadership coach who can really help you grow as a leader
Whether you are an experienced leader already in a leadership position in your organization or a young high potential performer with a goal of reaching a leadership position, finding a coach who can truly be helpful in building your leadership skills and adding to your exisitng leadership tool box is a daunting challenge. A Google or LinkedIN search will return thousands of "leadership coaches" pitching their unique abilities as a leadership coach. So how does a person who is truly committed to their own growth as a leader find a coach who can be truly helpful to them over the long haul?
I have some ideas for you to consider, based on my decades of experience coaching executives and leaders in both for profit and non-profit organizations.
1. Look for a coach who shares your values, not just your industry.
The primary value that a coach should provide is an expansion of your perspective outside the silo of your industry or market. Hiring a coach who is a leader in your industry based on his book or a speech at a conference because he/she is considered a subject matter expert in your industry could be helpful in the short term but is a disservice to your long term development as a leader. Why? Because truly visionary leaders are "out of the box" thinkers who integrate ideas from outside their own business/industry silo.
Successful coaching experiences are deeply personal relationships formed over time together. Long lasting personal relationships are formed from shared values, similar family dynamics, personal interests outside of work, and sometimes, similar faith walks. These non-business factors form the foundation of a relationship that builds mutual trust and leads to a level of transparency that can actually produce positive change and personal maturation.
2. Look for a coach who has a wide variety of business and professional experience that you don't have.
I think of successful coaching relationships a team of two, with a shared goal of growth through mutual exploration. As with all highly effective teams, a diversity of skills, talents, experiences, and strengths is the key to success. Leaders will inevitably find themselves in any number of unpredictable circumstances where their personal knowledge is insufficient to lead their team to a successful outcome. A leaders ability to build a team with diverse expertise and personal styles and then rely on them in a crisis is a critical success factor in a leadership career. A coaching relationship is the perfect place to learn and practice this important skill in the context of a trusting relationship where failure is not only acceptable but expected as a part of growth. As one of my former bosses said, "Business is the only competitive arena where people as expected to perform at a high level every day in every new challenge without practice beforehand".
3. Look for a coach who has the ability to help you learn about yourself.
The research on career success is very clear: intelligence and technical skills are NOT good predictors of career success; emotional intelligence is. That means your leadership coach must be able to identify and articulate your strengths in these 5 critical areas of emotional intelligence, identified by Daniel Goleman in his ground breaking book:
- Self-awareness.
- Self-regulation.
- Motivation.
- Empathy.
- Social skills
Surprisingly, while an intellectual understanding of these EI factors is a good first step, it is the emotional understanding of your personal strengths gained through a relationship focused on helping you recognize your strengths and challenges that leads to growth. Good coaches will not only model these EI skills they will also share their own challenges in these areas and their strategies for leveling up their skills.
4. Look for a coach who is transparent enough to share their failures and strategies for bouncing back from leadership disappointments.
Leadership is a calling not a position or a title. Experienced leaders have faced both opposition and set backs; both go with the territory of leadership. A coach who has had a variety of leadership positions and experiences, both good and bad, will gladly share those experiences as topics for discussion in a good coaching relationship. The best coaches know what they don't know and say so.
Be on the lookout for coaches who are unwilling to admit to any mistakes in their own leadership journey. Maintaining an appearance of invincibility is one mark of a narcissistic coach. These people lack the empathy and self awareness necessary to be helpful as coach. Once you see these characteristics, run! You won't be helped only exploited.
5. Evaluate the credentials and experience of your coach carefully.
While a doctoral degree may be helpful in someone's training to be a coach, it's neither necessary nor sufficient. A number of my colleagues with PhDs are talented therapists or researchers, but few of these "Docs" are good coaches. On the other hand, someone with little professional training in how to be a helper except for an online "coaching certificate" and some business experience in HR would not be on my list of qualified candidates to be my coach either.
Here's my suggestions for evaluating a prospective coach:
- Look for someone with some training in counseling in their educational background. Basic helping skills are learned.
- Look for someone with some business experience as an owner or manager.
- Look for someone who leaves room in the conversation for you to talk; avoid people who spend all or most of time talking or selling you.
- Look for people who have coached people you respect.
- Ask for a preliminary Zoom call to interview a prospective coach. If there's no chemistry, move on.
- If they blog or post on social media about coaching, read what they have written (including books if they are published)
- Find out if they are in the "package" business; many "coaches" sell online video courses as coaching packages. Avoid them.
- Get references from former coaching clients.
- Avoid low cost options; you get what you pay for, especially in coaches.
- Get started; invest in your own career as a leader.